At first, fans disappointed with ending of Mass Effect 3 tried to rally supporters to their cause by raising money for the charity Child’s Play, which helps get entertainment to sick kids in hospitals. But last week, Retake Mass Effect and Child’s Play parted ways, with the charity becoming concerned that their platform was becoming associated with a cause other than their own. Without that option, fans started to get creative.
Some fans are continuing the charity drives, and decided instead to try and raise money for “Kids Need to Read,” an organization that gets some nerd cred by being co-founded with Firefly and Castle’s Nathan Fillion.
Others got creative, deciding that the best way to make themselves heard may be by wooing Bioware itself, and what better way to do that than with cupcakes?
Yesterday, user LoganKey, first name Sam, posted a scheme to send 402 cupcakes to the Bioware studios in Canada. He raised the $1005 he needed in under an hour.
“We’ve done orders of this size before, but never with this kind of, you know, drama,” said Dale Temple, owner of the Edmonton, Alberta-area bakery Fuss Cupcakes, who will be filling the order. “He [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Sam] was very polite, knew what he wanted… He called me before he had raised the money, you know, just with an idea, and within an hour he had called already.”
The idea is that the cupcakes would somehow communicate the notion of lack of choice in the endings to Mass Effect – a tall order for a pastry, no doubt. Proposed messages for the boxes include:
– “No matter what color you choose, they all taste the same”;
– “No matter what color you choose, it’s all vanilla ;-D”
– “We rage because we love”
The cupcakes themselves will be a mix of red, blue and green for the “different” endings of Mass Effect 3.