The end of the DLC’s?

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Gamespot revealed scary statistics – only 15% PC and 6% of console consumers buy DLCs. And this may be end of the DLCs and rise of the prices and sequels or new name with re-skinned game (if you know what I mean … ;D)

And here is the article:


Industry-research group finds small minority download premium content via Xbox 360, PS3, or Wii over three-month period; 15 percent got content online via PC or Mac.

Downloadable content is all the rage in gaming at the moment, with such high-profile titles as Mass Effect 2, Alan Wake, and Red Dead Redemption getting premium add-ons. However, according to a recent survey by the NPD Group, only a small minority are getting DLC via connected consoles.

According to a survey by the industry research group spanning three months, 75 percent of consumers 13 and older did not download digital content on any platform at all. Some 15 percent downloaded content via a PC or Mac, 4 percent through a smartphone, and 2 percent connected via a Blu-ray Disc player or a digital video player, such as Apple TV or Roku. (The sample size of the study was not provided.)

The remaining 6 percent downloaded content via a connected “game player,” a category that covers the Xbox 360, PlayStation 3, and Wii. Russ Crupnick, NPD’s vice president and senior entertainment analyst, put a positive spin on the relatively low number.

“The promise of the connected experience is coming, as prospective Blu-ray owners want their players to come with connectivity, and half of game consoles are already connected,” he said in a statement. “The doors are also opening wider for music, video, gaming and other forms of entertainment.”

Anita Frazier, NPD’s top analyst for toys and video games, elaborated on the gaming aspect of the study. She said that, thanks to online connectivity, the demographic of what is considered a “gamer” is broadening.

“Today’s gamer might be a hardcore teenager playing games online with his friends, a 40-something female playing Farmville on Facebook, or everything on either side of that spectrum,” Frazier said. “We would not have seen this type of audience diversification and expansion if it weren’t for connected Internet, smartphone, and online gaming options.”


Source: Gamespot


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This Post Has 18 Comments

  1. Rad86N

    the real problem is that DLC addons are most of the time overpriced beyond reason.. this applies for euro steam and xbox live is even worse about it.. the prices are set so high, that you need to buy like 2000 points for like 25€ and then buy a dlc for like 1400.. since i pay normally up to to 20€ for a full game sealed in a box.. i find this ridiculous.. they should think about the prices first and then set a point of view such as this “no more DLC cuz people dont buy it” greedy bastards…

    so in the end, they are gonna force us to buy the DLC with the game itself.. hmm.. look at Bioshock 2, which had its DLC already on the disc out of the box.. you just needed to wait a bit and then buy an unlock code.. well fuck that! people might think that gamers are idiots, but there is also a minority of guys reading this site and others focusing on articles about bullshit like this…

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