Just see this page on Amazon. That’s actually pretty horrifying. For people like me and most of you here (should I say Steam veterans?) the flaws of Steam app and the whole system are very well known and we pretty much ignore them at this point.
But stuff that ‘regular’ people have to go through when activating, decrypting games, verify cache (if the game fucks up), Steam “offline” mode, get along with Steam community and many other things like coping with horrible Steam user interface really threatens the future of Steam as major DRM for new games.
Maybe it’s good, maybe it’s bad, time will show.