DLC for your hardware? It seems Intel fucking did it!

Intel wants to charge $50 to unlock stuff your CPU can already do. Intel is asking their customers to pay extra if they want the full power of their store-bought CPUs. Some guy was browsing through the Best Buy shelves when he noticed this $50 card that lets you download software to unlock extra threads and cache on the new Pentium G6951 processor – Intel websites confirms it. Hardware.info got their hands on an early sample of the chip and discovered it’s actually a full 1MB of L3 cache that’s enabled plus HyperThreading support, which translates to a modest but noticeable upgrade. This isn’t exactly an unprecedented move, as chip companies routinely sell hardware-locked chips all the time but they never asked anyone to pay for unlocking the hidden potential.

This new idea is more like DLCs for PC and console games that let you "download" extra weapons and features, when those features were on the disc all along (like with Bioshock 2 and Mafia 2).

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Google Dutch to English translation of hardware.info  Intel G6951 upgradeable CPU review
http://preview.tinyurl.com/372l5p

Source: engadget.com

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stranded

I run this place! :D

This Post Has 14 Comments

  1. Strigampire

    Ok, now i have a reason to say when people ask me why i much prefere AMD.

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  2. glubbar

    I hope some governments will have the balls to defend consumers at some point. Cause this seems to be unstoppable.

    HARDWARE DLC WTF!?

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  3. slay

    it’s like creative soundcards.

    they have ultragood chip inside, but they locked it out with drivers, if you want to use fully that chip, buy a better soundcard.

    that’s why there are freeware creative driver alternatives, that can unlock your 30€ card to use same chip that is used inside 300€ card.

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  4. mik0

    I think this kind of behaviour should be punished in a way noone would try it again. Also in dlc they should dimostrate that the new content is relevant and fair priced. I understand that corporate have a lot of employee and things, but that does not justify stealing to people like that. Common people earn their money with honest work (almost) and if they cannot succeded then they won’t earn money. There’s should be no “get money in another easy way” especially for big company.

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  5. Dragoon

    If this has any success I already see a shit storm coming down hard upon us. Every hardware manufacturer will jump on this train.
    Imagine you bought a graphic card. Not fast enough, you want higher clocking? No problem just buy an unlock code and your graphic card will clock with 100mhz more. Hard disk transfer rate too low? Want upgrade from 5400 RPM to 7200 RPM. Only 20$ or wait for the weekend deal. All Samsung 7200 RPM unlock codes for 9.99$ instead 19.99$

    Why allow people to freely overclock CPU’s and GPU’s when you can take their money. I see graphics cards sold under-clocked just so you are baited into buy an unlock code.

    What a bright future us awaits. Stay tuned for the new Weekend Deals, now including Intel, Nvidia hardware store. :/

    Edit: Friend just joked maybe he can soon buy an additional 500GB for his hard disk.

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  6. mr. friday

    @Me: It seems you didn’t understand the whole thing.

    > “You are missing the point, it couldn’t at the time of launch.”
    Wrong. It can.

    > “It is due to software optimization later developed that it is able to do that.”
    Wrong. The software they provide is only a Key to unlock, that’s it.

    It’s really EXACTLY like stranded and Xan wrote it.

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  7. Me

    “You have the chip, the chip can ALREADY USE THE INCREASED PERFORMANCE, but it’s LOCKED, until you PAY.”

    You are missing the point, it couldn’t at the time of launch. It is due to software optimization later developed that it is able to do that.

    That is like saying

    “You have a game released 1 year ago, which you bought at release day, the game can play an expansion released 6 months ago, but it is locked, until you pay”.

    In both you need to install software to get more out of the game/hardware and in both you are dependent of a previous purchase, in one the original game and in the other the hardware you purchased.

    Sorry for my English :P

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  8. Elbart

    Intel was just envious that there weren’t any cracks for their CPUs.
    It’s just a matter of time. ;)

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  9. joeangry

    Seriously…I lol’d… Until i saw it wasn’t a joke.

    In 5 years you’ll buy a laptop 50€.. But you will pay 50 more to unlock the screen and 50 more to unlock the keyboard. Oh wait i need hard drive,50 € more… let’s use my ram! 50€ more… etc

    let’s hack.

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  10. Xan

    No you’re wrong, it’s EXACTLY like “paying for content that’s already on the disk”

    You have the chip, the chip can ALREADY USE THE INCREASED PERFORMANCE, but it’s LOCKED, until you PAY.

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  11. Me

    “This new idea is more like DLCs for PC and console games that let you “download” extra weapons and features, when those features were on the disc all along (like with Bioshock 2 and Mafia 2).”

    That is a really bad comparison,because you have to install software the software isn’t there already, i would say it is like paying to get the major new version of a graphics driver, which is based on a DISCOVERY which cost a lot of money and time to get, on how to achieve double frames per second on most games.
    The best comparison related to games, would be you pay a DLC that has much less minimum system requirements so you can play on a old PC.

    This is a good thing imo, because there has never been any kind of “drivers” for processors and imagine not being able to play a game with this processor , but due to this upgrade u now can, instead of buying a new processor.

    Oh and about the game DLCs they are not included in discs, but could have since they are developed while the game is(majority) and aren’t put in so they can milk the consumers some more.

    Sorry for my english.

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  12. rottencat

    So adorable, I want 5 of these now!!!!
    I will be megaüberoverclockinghaxxorking, noone will be able to defeat my speeds, and if needed I just buy more cards!!!

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  13. slay

    buy amd and you can overclock it for free

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  14. Pyro Gourmand

    hahaha, ho woaw.

    hardware DLC ? O_O

    HAHHAHA

    I can’t wait to see the new category on w4r3z websites : “Hardware” xD

    omg seriously, what went in their minds ?!

    damn, now even when you buy some god damn hardware components, you’re buying a “service”, not the piece itself… scary stuff

    I can’t wait to see the first guy to be fined/jailed for releasing a hardware hack, I want to see what the Intel/other lawyers will say when the judge will see the whole “DLC” thing was here all along

    if you don’t “agree” to a “component-specific” EULA, I don’t see why you couldn’t do what you want with your purchase ; if you couldn’t do that, it would make “overclocking” illegal.

    This is seriously f*cked up, they’re going to either “legally” ban overclocking or simply make profit over retail-customers ignorance. Both possibilities are a total disrespect for their customers, yay! :-)

    ps : the mw2/mafia2/etc proved it can still work like a charm, all you need is mass marketing :D

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