Valve’s E3 Surprise Is … There Is No Surprise

We had several different informations about Valve’s E3 presence, the developer has today issued a statement confirming the cancellation of Monday’s E3 press conference at the Regal Theater.

The event was suppose to hype Portal 2 related stuff, before being semi-cancelled on 2 June (it was postponed to 2011). This first announcement, however, suggested an E3 ‘surprise’ was being planned in its place, leading to amusing amounts of speculation over what this could be.

On 9 June, Valve grew tired of hearing Half-Life 3 rumors and let us know that the surprise would be Portal 2 information while also confirming that the title’s release schedule had slipped to 2011.

And now? Valve’s Doug Lombardi has circulated an email amongst the press stating "Just a quick note to clarify the Monday Press Event at the Regal Theater is completely cancelled. Please do not head over there expecting to see us."

The developer will still be present on the E3 show floor at the Los Angeles Convention Center, but whether Portal 2 will now be making an appearance in any form is unknown. Given the way this is going, we may just need to wait a couple more days for the whole thing to be back on again.


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This Post Has 11 Comments

  1. slay

    indeed… the suprise is the portal 2. For PS3.

    The “surprise” has been revealed, Portal 2 for the PS3. A trailer for Portal has also been reveled, this trailer and surprise was at the Sony conference, so its likely that the trailer is of the PS3 version.

    Trailer (HD).

    The Surprise, and trailer (SD).

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  2. deejay1

    Portal 2 has just been announced for the PS3 with some Steam integration (and yes, Gabe N. seems to have put on weight since the currency conversion fiasco)

    No votes yet.
  3. slay

    i am tired of such marketing cheats/tricks/games

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  4. rottencat

    surprise is…
    … the press conference will still take place! but only few lucky journalists will take part :D

    No votes yet.
  5. Rad86N

    what is the “-1” for, i didnt even say who i meant by “them” … ROFL -1

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  6. Rad86N

    i feel horrible for them

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  7. AdRiAnO66

    the cake is a lie


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  8. nova

    Bad PR from Valve :/

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  9. Armada

    Might be reverse psychology, saying there is no surprise makes it an even bigger surprise. ;)

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  10. Amadeus

    Avatar >

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  11. slay

    the cake is a lie

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