European store: http://eu.xfirestore.com
American store: http://us.xfirestore.com
1: Get the Downloader
Once your payment has been completed, you can get the Downloader from the Confirmation Page, your Account Page or the Confirmation e-mail. This installs our Downloader (DLM.exe) on your PC, simplifying the game download process.
2: Install the Downloader
Launch the Downloader by double-clicking the DLM.exe file, and follow the on-screen instructions. You will be asked to select a folder in which to download the game installer. We advise using a different folder for each downloaded game. You can then start the download by clicking the appropriate button.
3: Install your game
Once your game has been downloaded, you can install it immediately through the Downloader prompt. Should you want to install it at a later time, just go to the folder you specified earlier and double-click the game .exe file. Please note that the Downloader uninstalls itself from your computer once the download is complete.
And as one of our users spotted:
Steam Unpowered IRC (15:56:33) Juzi: http://us.xfirestore.com/pc-games/buy-download-Company-of-Heroes:-Gold-Edition.html
Steam Unpowered IRC (15:56:56) Juzi: http://eu.xfirestore.com/pc-games/buy-download-Company-of-Heroes—Gold-Edition.html
Some games are priced equally!