Bethesda to release it’s own launcher to sell mods?

Apparently there is an alpha version of a launcher for Bethesda games. It has Fallout 4 creation kit and even a Mods tab at the top. Check out some screenshots:

Do we really need another game launcher aside from Steam, Origin, UPlay, Battle.net, GOG (optional)? They really want to sell those mods, we all know how it turned out last time they pushed it on Steam

What do you think about the new Bethesda launcher?

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Source: Found on NeoGAF.