Steam: Borderlands pre-purchase
October 11, 2009 | Author XanderCz
As of today, the four-pack pre-purchase of Borderlands is available on Steam. But, as always, the prcing isn’t very fair.
US: $49.99 $44.99
EU: 49.99€ 44.99€ (47% higher than US)
UK: £29.99 £26.99 (5% lower than US)
These prices are just for 1 game, not the four-pack.
Four-pack:
US: $149.97 $134.97
EU: 149.97€ 134.97€ (47% higher than US)
UK: £89.97 £80.97 (5% lower than US)
So, again, if you have some good friend in UK that is willing to ‘gift’ you a game, then I suggest you should get it. Other way may cause irreversible harm to your wallet 
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Well, personally I think that price info is here currently misleading
So lots of green colors which calls up to buy the game, but then “hey wait, it is US and UK price that is lower not EU price!”
Single game:
US: $49.99 $44.99
UK: £29.99 £26.99 (5% lower)
EU: 49,99€ 44,99€ (47% higher)
4-pack:
US: $149.97 $134.97
UK: £89.97 £80.97 (5% lower)
EU: 149,97€ 134,97€ (47% higher)
1 game costs 33,75€ when buying four pack.
So if you really are into that cartoon like games then yes, find someone from UK
Here is xbox gameplay movie:
http://www.gamespot.com/xbox360/action/borderlands/video/6229028?hd=1
Well yeah the US and UK price is cheaper… I dont fully understand your post but yeah I see your point. You take the US price as the price you compare other prices to.
There, I changed it to avoid confusion, I also added the ‘than US’ part to the price comparison.