RedLynx pirated their own game!

RedLynx, the developer of Trials games, said that it seeded pirate torrent sites with neutered copies of the game in order to stoke interest in the title.

Tero Virtala, the RedLynx CEO, said that the pirated version his team sent out did not include leaderboard support, which Virtala called the “soul” of the game. In other words, the pirate version functioned as a kind of demo without being a demo, encouraging downloaders to grab the fully enabled version if they enjoyed the illicit one.

“Piracy is here, so how can we take advantage of that? What we did actually, on day one, we put that game immediately on all the torrent networks ourselves,” Virtala said at the Develop Liverpool conference.

The 150,000 copies the game has sold since its launch matches the number of users with access to the leaderboards, Virtala said, so if the gambit didn’t work, at least it didn’t hurt. “At least people have not cracked our leaderboards yet,” he said.

Source: Game Industry

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RedLynx pirated their own game!, 4.2 out of 5 based on 5 ratings

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Latest on Mon, 12:20 pm

Kossak: @joeangry it's cheaper "if you speak CZ/PL/RU" because publishers sells it cheaper in those countries! It has nothing to do with cdkey shops tiers, because [...]

MyWay: @benetti ....thanks for the information how many servers they have in europe. but we will see the results...i hope brink will get dedicated server files [...]

Keys4.me: joeangry unfortunately thats still down to the publishers, region locking etc, not alot key stores can do really :(

benetti32: Yeah, but they have only servers in USA, 7 servers in EU an 1 in Australia. One provider can't be everywhere and I want servers [...]

joeangry: Agree with the definition but its kinda like, if you speak CZ/PL/RU its cheapper.

Keys4.me: joeangry, not us personally but its not tiers. Tiers are selling the same product at different prices in different locations.

joeangry: those selling mafia 2 CZ/PL/RU the half they sell mafia 2 EN/FR/DE/IT/ES ^^ not your shop no worries ^^

MyWay: @ benetti for me its quite the ssame. cod7 ranked server will costs something like 15$ and for an bc2-server from so much companys u [...]

gamekeydistrict: which cdkey store u mean joeangry

benetti32: MyWay: Not same like BC2, because there will be only ONE! company for renting servers according to some sources...

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