It seems everyone (except 0cube) forgot about the original post and jumped on the "My store is better than you !" train oO
"I'm sick of spending up to 24-48 hours to get a game after I buy it."
=> What the heck ?! oO
So that guy is getting games with a price reduction around 20%/30% (compared to retail or digital distribution stores), and is still mad at the people running the key store, only because they delivered the key one or two days after his online purchase ?! seriously, to me it's a big WTF
- – - Let's look at the different types of stores :
* Retail
pro => physical disc + box + manual ; can return to the store in case of problems
cons => price is high ; you must walk/drive to the store
* Digital distribution (Steam, D2D, Impulse, etc)
pro => immediately start to download (= need to wait few hours for a game) ; special deals ; auto-updates
cons => price is the same as retail price most of the time (exception : special deal) ; need an Internet connection to play (+availability of the platform servers)
* Online keys stores (aka "Grey market" )
pro => very often, it's cheaper than retail/digit (-10% to -50%)
cons => few stores are not reliable, need to check first ; if not digit keys, need to provide the game's files yourself
- – -
I can't believe that guy is mad at the store for taking one or two days to deliver the key.
I mean, if Amazon.com/.co.uk/etc have a -20% price (compared to retail) for the game I'm going to get, hell I'm a cheap student I can wait a few days to get it.
If you REALLY need to have that game ready-to-play in the next 2 hours, just go to the retail store, get the DVD at full price, go home, update it with the auto-updater or launch the download of the patches files just before going to the store, and play the damn game.
Or just go the lazy way, get the game on a digital platform (like Steam), let the client do the installation/download/patching work while you're shouting at the download speed (because you're either : using the bandwidth while waiting /or/ failing at finding something to do that doesn't eat bandwidth /or/ not accepting your connection is that slow), then enjoy your games after few hours.
You can't expect something to be cheaper AND faster AND with a higher quality/reliability than the other stores (like Steam was few years ago), and still not gaining huge % of the video game distribution market (like Steam did few years ago), the only source of such expectation is ignorance (imo)
- – -
"Hey, that store gave me the key 1 hour after my purchase ! Why that other store can't do that too ?"
These stores are ephemeral – if they grow too big (in term of market share), publishers will stop using keys and the party will be over (no, Activision/EA shareholders won't be okay to let you buy their games for only 80% of the price).
These stores know that, that's why there's no "super big giant" keys store : they can't decide to buy giant offices, storage and a truckload of employees and simply pray for the next best-selling games to works on keys, that's way too risky.
Then we have the legal risk : some people call it the "grey market" (for good reasons) – these stores can't simply ask the bank "please give me x dollars to grow big, make some marketing operations" with that uncertain legal situation – what would happen if Activision-Blizzard, EA and THQ drop a lawsuit on every store ?
That's why we have several relatively "small" keys stores, and a small % of video game distribution for keys store.
"Small" means "I can't hire more employees when we have tons of sales for a short period, I haven't the structure nor the money",
It also means "dammit I need to get more MW2 keys, do the accountancy, work on the website, find someone to replace Joe while he's sick/away, haa I can't work more than 24 hours per day !".
Over 2 or 3 days for a key ? ok I understand the customer can be a bit angry.
But man, 24/48 hours for a key store ? that's freaking normal !
Imagine that the guys have a shitpile of games they must buy, store, scan and sell on a website (dev + maintenance of the platform). Weekend 2-days pause ? BS, find someone to work during that period if you need a break, same with holidays.
I can't believe some customers/users/players think that everything should be free/cheap & instant/fast & flawless/hi-quality at the same time. Everything has a cost dammit.
Cheaper = worse-than-regular service (in this case, bigger delay between purchase and play)